ENO Wins RPS Audience Development Award
Date published: Wed 11 May 11
ENO Wins RPS Audience Development Award
ENO was last night awarded the Royal Philharmonic Society (RPS) award for Audience Development 2011. The award was given for the 2010 site specific production of The Duchess of Malfi and the Access All Arias initiative, which enables 16-30 year olds and full time students to see ENO’s world class work for as little as £10.
The RPS committee commented, “ENO’s Access all Arias free membership scheme for students and under 30s has, over 5 years, attracted 15,700 members through targeted marketing and ticket discounts. This, together with the marketing of imaginative collaborations with other companies – in 2010 The Duchess of Malfi with Punchdrunk in a warehouse – is developing new audiences for the company’s wide repertoire.”
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